Eleven Affordable Tips for Promoting Your Antiques Business

Among antiques dealers, hope springs eternal. Dealers look forward to a new year, hoping for profitable merchandise, good inventory turnover, and new customers. Some dealers will spend the year hoping; others will make a plan and work to make the plan a reality. Central to gaining more customers and making more sales is building store … Continue reading Eleven Affordable Tips for Promoting Your Antiques Business

Survey Says: Antique Shops Must Adopt More Strategies

I read with great interest Worthpoint’s 2011 Antiques & Collectibles Survey Results, released on Feb 14, 2011. Worthpoint is a leading provider of valuation and associated services for art, antiques and collectibles. The survey was taken from mid-January through early February 2011, and reflects the opinions of dealers and collectors who visited the Worthpoint website during that … Continue reading Survey Says: Antique Shops Must Adopt More Strategies

Build Your Business with Lookalike Audience

I love Facebook marketing. Compared to the expense and uncertainty of my advertising in the 1980s, Facebook is a dream-come-true. John Wanamaker, the pioneering 19th-century retailer and department store entrepreneur, summed-up my advertising anxiety succinctly: “I know half my advertising works but I don’t know which half.” Changing Face of Marketing Until recently, retailers had … Continue reading Build Your Business with Lookalike Audience