Viral Marketing Success

It's said that in order to sell something to someone, they must know you, like you, and trust you.  The know-like-trust combination is time-consuming to implement as a marketing strategy.  It requires building one-on-one relationships with your customers; getting introductions to prospects, finding common ground with them, and establishing a level of trust.  This process … Continue reading Viral Marketing Success

Connect with Millennials to Bring a New Buzz to Your Biz

Last fall the antiques world was set a buzz by multiple sightings of singer-songwriter Taylor Swift shopping for antiques. For a brief moment, dealers held out hope that the young star’s interest in antiques would spawn a renaissance in antiques buying among her contemporaries. We’re still waiting for that to happen. Those darned Millennials. As … Continue reading Connect with Millennials to Bring a New Buzz to Your Biz