Negotiate, Don't Haggle

“You saved $36 today!” exclaimed the clerk at JC Penny’s. “Gee, that’s great!” I replied. “I spent $31 and saved $36! What a deal!” These days, corporate retailers love to tell me how much I saved while shopping at their store: They tell me when I buy groceries, and when I buy hardware. I was … Continue reading Negotiate, Don't Haggle

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Boost Sales by Sharing the Story Behind Your Business

As a “follicly challenged” gentleman, I take comfort in my collection of hats. Not for their collectible value mind you, but for their value in keeping my head warm and dry during the winter season. Being so practical about my hats, I just had to smile when I read of the recent auction sale – … Continue reading Boost Sales by Sharing the Story Behind Your Business