Selling to the Rich: DINKS, WOOFS, and HENRYS

The list of social-status acronyms grows longer each year. I’m sure you’ve heard of YUPPIES (young urban professionals) and probably DINKs (double income, no kids), SINKs (single income, no kids) and SITCOMs (single income, two children, and oppressive mortgage). This week, I discovered the acronyms WOOFs (well-off older folks) and HENRYs (high earners, not rich … Continue reading Selling to the Rich: DINKS, WOOFS, and HENRYS